Search engine optimisation

Search engine optimisation (SEO or SEM) is the process by which your web site and web pages are analysed and prepared for better rankings in search engines.

The process of optimisation takes your website and analyses it for the use of keywords and phrases. Following this initial analysis of your business sector and the current content of your web site, the search engine optimisation process arrives at a set of recommended changes to your content that will improve your page ranking in Google, MSN, Yahoo and others.

If you would like to talk to N-webdesign about improving the ranking of your web site, please contact us and we'll happily discuss your site optimisation options.

The search engine optimisation process

The process of optimsation takes in 3 distinct steps:

  • Analysis
  • Recommendations
  • Monitoring

Analysis involves your web site, your competitors' web sites and your market or business sector.

Recommendations cover our proposals and forecasts for improving your web site.

Monitoring involves measuring statistics from your web site to see improvements and where ongoing adjustments need to be made in order to maintain a good ranking.

More about search engine optimisation analysis

Analysing relevant data in search engines gives us a clear indication of how competetive your business sector is and therefore what you can realistically achieve over a given period of time.

Competetive analysis (the analysis of your competirors, how their web sites rank and what their targetsand objectives are) will give us a significant advantage when matching their results.

We will endeavour to find relevant keywords and phrases that are most appropriate for your products and services and that are used by your customers.

Once we know this information, we will analyse the structure of your web site, looking specifically at page title, meta information, header tags and body copy.

We will also look at your web site markup [the html code that defines your web site] to ensure it is robot friendly and has no errors or content that is not adhering to SEO best practice.

Making recommendations improve your web site rankings

Armed with the information we have gathered from analysing your web site and your competitors, we will make recommendations regarding your web site content and structure.

We may also suggest using your resources or content differently to make your web site more SEO friendly. There may be some content or data that you are not using that could add value to your search engine optimisation process. If this is the case, we will advise best on how to use it.

Monitoring the performance of your web site and SEO maintenance

Effective search engine performance requires regular maintenance and adjustment. As you are constantly changing and improving content, so are your competitors.

We will implement several useful tools to assist us with information gathering and monitoring. You will normally have access to these resources if you want to look at your data, but status reports will be rprovided in an easy to read format.

Additional things that will help page rankings

There are many techniques and tools that you can add to your web site or utilise to improve search engine performance.

Some of these will be things you can add to your web site like a blog or a newsfeed. Others additional helpfull things will be tools that you can use to promote your site or brand whilst waiting for organic (natural) listings.

Pay per click and business listing web sites

Pay-per-click is an effective way of generating good page impressions (where you feature in prominent positions on page 1 of searches) and promoting brand awareness whilst waiting for organic listings to improve.

In some circumstances, it may be a long term strategy to use PPC (pay per click) for consistent sales.

Adding your web site to business listings can also help rankings as well as get you found in other places than search engines.

Other marketing and promotional options

A web site will rarely operate effectively in isolation. Modern business and marketing is far too competetive and sophisticated to realistically rely on a single process.

You may get good results by just promoting your web site in search engines but it i likely that using complimentary marketing channels will greatly improve your brand and sales.

You may already have a defined marketing strategy. A search engine optimisation exercise can work well alongside more established marketing and promotion methods.

Gathering data from your new web site visitors and using this data to re-inforce your brand and keep your business in peoples sight by utilising e-mail marketing can help you to see less obvious benefits from search engine optimisation.

How much work will the SEO process take?

This depends on several factors:

  • The competetiveness of your business sector
  • The number of competitors you have
  • The size of your web site
  • How quickly your site degrades

Typically, a web site can be analysed and improved over a period of a fw days and may requires 1 - 3 days per month to consistantly improve rankings over a period of time. 

We don't offer a fixed cost service as all web sites will require different things in order to make the best and most significant progress.

There are a lot of options available for the optimisation process. Not all will be appropriate for every web site so it is important to analyse and review businesses and objectives critically and extensively.

To discuss your web site and your search engine optimisation options, please contact us and we will be happy to discuss your options.


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