N-SuperMailer gets A/B testing.
N-SuperMailer get A/B testing
A/B testing has now been added to our e-mail system, N-SuperMailer
This allows us to try different details and content for an e-mail campaign and automatically set the bulk of recipients to receive the best performing version.
How will this help our e-mail campaigns?
We are all aware of how much goes in to creating an e-mail that will be successful, well received and most importantly effective.
We can create vibrant and stimulating designs, consistent themed marketing messages and great reasons to respond to our offers. But until we send the e-mail, we aren't entirely sure how effective it will be?
This is why A/B testing is so important
With A/B testing or split testing as it is sometimes known, we can choose two options for our subject or sender identity, send the e-mail to a selection of recipients and see who opened more?
Our pplication then chooses the most effective version and sends it automatically.
What could be simpler.
How can split e-mail testing work for you?
If you would like to speak to us regarding e-mail marketing and campaigns, please contact us
Posted on 14/09/2009 by Ed Nice
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