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HIT score high with e-mail marketing

N-WebDesign have recently embarked on an e-mail marketing campaign, in partnership with HIT www.hit.org.uk, to help promote their training courses and publications.

A little about HIT

HIT are a leading supplier of harm reduction and drug & alcohol information to healthcare, government and private sector organisations.

Reachng the customers through good marketing and data

HIT have seen a significant increase in course bookings and publication sales following a targetted e-mail marketing campaign, aied at their current customers and stakeholders.

N-WebDesign collated and filtered existing customer data, advised on best practice regarding age and usability, then initiated a campaign based on brand awareness and then specific target courses and products.

Long term e-mail marketing works

We are yet to see the project through to its conclusion but with some comparison studies and design tests underway, we are confident that e-mail marketing is working for HIT.

Good data + good designs = great results

By spending some time and preparing the data, only using appropriate records, we have seen less than average unsubscribes, bounces and a better than average open and click-through rate.

With great designs and a structure based on E-mail marketing best practices for structure and content, we are sure the forthcoming marketing activity will be a great success.

E-mail marketing working for your business

To find out how we can help you use your existing customer data more efficiently and successfully, please contact us to discuss how we can help.

Posted on 14/04/2009 by Webmaster

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