Do you manage your web site content

Managing web site content is a time consuming and, frankly, daunting task...

...or is it?

Many companies who own a web site don't manage content. This can leave their customers and clients under-informed about products, services and benefits. Many companies will not be aware of how valuable a content managed web site could be for their business, how simple it may be to manage and also how cost effective it can be as a marketing and promotional tool.

Why are content managed web sites better for businesses?

A web site is fundamentally a tool or mechanism used to communicate with visitors. These visitors will be customers, prospects and even competitors.

A new web site which isn't content managed will normally have a shelf life of about 3 months. This isn't really enough time for SEO and marketing to make a significant impact on traffic and visitors. This can mean that by the time people get to know about your new web site, it is already out of date.

This is not a good image for your customers, but a great one for your competitors.

A content managed web site allows you to take control of your web site and content. Typically, a web site with ontent management facilities will allow you to create blogs, news, articles, information pages, galleries, product updates, promotional landing pages [like this one], in fact, any conceivable type of content that you want to tell your customers about to help promote and project your business and brand.

With a content managed website, it is easy to get marketing, sales and office staff working in harmony.

You can manage information that gives support to promotions, e-mail campaigns, telesales, events, enquiries, seasonal offers, new products and services, in fact, whatever you want to tell people about can be added in a few minutes with a CMS (Content management System). The only limitation is your imagination.

So just how easy is a CMS to use?

A content managed web site is just a normal website that stores its content in a slightly different way. Once the application is branded to match your requirements and the templates to show pages are created, you can begin to add new content and edit existing pages straight away.

Adding and editing pages and content is like creating and adding pages in Microsoft Word. Once you are comfortable with using the interface, it is that simple.

Controlling the content and who can edit pages

Our content management systems all feature simple but powerful user management. This can be used to allow different log-ins to manage different areas of the admin section, as well as to allow access to pages on the live web site.

You could, for example, create a set of pages on your web site for a selection of your customers that only they can see, and that only a specific person or group of people can add to or edit.

Content managed web site are reallypwerful,  flexible and easy to use.

Starting to manage your content

If you would like to talk to N-Web Design about taking control of your web site content, please contact us.

We don't just do content management. If you would like to speak to us about web design, web development, SEO, e-commerce or web based marketing, please get in touch.

If you would like to see a CMS in action, please let us know and we will arrange a demo.

To read a little more about choosing the right CMS, why not read our blog on choosing a CMS

 

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